Insight: MTV Entertainment Head Calls A Doctor To Help With Writing Scripts For Clone High And Other Series/Dangerous Precedent Set
Recently, Quentin Tarantino was on Joe Rogan Experience talking about the parallels between the decade we live in now versus the 1980’s and the 1950’s in terms of Hollywood attempting to self-censor itself. Since I wasn’t around in the 1950’s, I’m going to point to the 1980’s, a decade made famous by advances in the music industry that included both the founding of Music Television (MTV) and the Parents Music Resource Center (PMRC).
MTV was started with the simple and laughable purpose of having round-the-clock music videos from the decade’s top artists which, at the time, included the likes of Guns ‘N Roses, Madonna, N.W.A., and others, thereby helping kick off a musical revolution that really hadn’t happened since the 1960’s. Feeling frightened on what effect this might have on children, the “Washington Wives” would take out an article in the Washington Post outlining rules that, they felt, the music industry should adhere to when releasing their content. The irony, this decade saw increased conservatism by way of both the Democrats (Tipper Gore who helped lead the charge against music companies was the wife of Al Gore) and Republicans (read: Ronald Reagan). A hearing would take place, the likes of Dee Snider would show up and try to explain to the government officials on this committee all art is a metaphor and nothing really should be taken literally. The next year, California Court of Appeals upheld a verdict against Ozzy Osbourne when the parents of John McCollum attempted to sue the rock musician for lyrics stemming from the track “Suicide Solution” that they felt helped inspire John, who at the time was suffering from alcohol abuse and emotional problems, to take his own life. The judge who ruled in Ozzy’s favor, I think, put it very well:
“Musical lyrics and poetry cannot be construed to contain the requisite ‘call to action’ for the elementary reason they simply are not intended to be and should not be read literally,” Superior Court Judge John Cole said. “Reasonable persons understand musical lyrics and poetic conventions as the figurative expressions which they are.” [Loudwire]
Fast forward to today. Understand we now live in a climate where the “Parental Advisory” stickers politicians fought so hard for in the 1980s are now obsolete, but we are now in another decade where both liberal and conservative parties are attempting to censor entertainment. The latest example of the former is MTV Entertainment’s Chris McCarthy who, according to a new article in the….you guessed it…Washington Post, has hired Dr. Jesse Gold as a sort of “mental health consultant” for TV shows that are being produced by ViacomCBS. The article later states that Dr. Gold is molding writers to be able to effectively cover the modern-day mental health crisis. While I 100% agree that we are in a mental health crisis, there is no science to back up any claims that Dr. Gold surmises in this WaPo article. Starting with the first line:
Dr. Jessi Gold was emphasizing the importance of messaging in entertainment, and she had a troubling statistic to prove it.
Suicides, she said, rose some 10 percent in the months after Robin Williams took his life in 2014.
Dr. Gold’s theory is that Robin Williams more or less inspired 10 percent more of the US population to take their own life. Unfortunately for her, CDC data seems to indicate that there is no parallel between Robin Williams’ death by suicide and an increase in suicides. In fact, the CDC reports that the rate of suicide among the US population has increased, on average, 2% per year from the years from 2006 through 2014. It’s also worth noting that Robin Williams passed away in August of 2014, more than half-way through the year, thereby further disputing Dr. Gold’s claim that Robin’s passing had anything to do with the eventual increase year over year of deaths by suicide.
The hiring of Dr. Gold was done so by MTV Entertainment head Chris McCarthy who felt that the networks he had programming say over could potentially be contributing to the increase in mental health issues in the United States. Well, there is no data that Chris could pull from to make that claim. In fact, the underlying question of what Chris is asking, “Is MTV important?”. According to the ratings, the answer is no. Check out these numbers from Business Insider that show that, on average, the MTV network gets around 300,000 viewers…on the high-end. The network’s target market, 25-54 female, is at an all-time low right now as viewers cut cable and flock to streamers and mobile devices for entertainment that is both of higher quality (i.e. more of it) and cheaper (i.e. Youtube is free). If anything, one could find a better correlation between younger audiences spending more time on mobile-bound social networks and rates of mental health disease increasing than they could of that of cable television and anything MTV is airing today. In fact, in 2014, the year in which Dr. Gold is referring to, suicide was less than it was today, but that was a year when cable television was in over 90% of American homes, that number is now under 80% and dropping.
The article goes on to detail Chris bringing in writers from Clone High, with this question, What would result if a company known for animated satire and reality melodramas began shaping them with mental health in mind — what happens when people start being polite and stop getting really outrageous?
“We’ve used words like ‘unhinged’ or ‘intense’ to replace ‘crazy.’ Are there words you would suggest using?”
“Can I think on that and get back to you?” Gold said
"There are also other characters that come and go (also owned by the Warner Bros. Discovery conglomerate media company)."
Huh. Is that just referring to other characters from the show itself, or is this implying that the new season is going to have cameos from other WBD IPs