Adult Swim wants you to explore the “Rickstaverse”

Think Chris Nolan’s Interstellar was a mind-fuck? Welp, you haven’t seen anything yet because Adult Swim is doing a new Instagram promotion where fans can go deeper into the Rick and Morty universe. All you have to do is go on RickandMortyRickstaverse within Instagram.

Adult Swim has teamed up with Carrot Creative to use Instagram’s photo tagging feature to create a fully connected universe, letting fans explore their favorite planets, dimensions, and landmarks from the series. The Rick and Morty Rickstaverse features 25 different levels to explore, stuffed full of fan-favorite characters, Easter eggs, mini-comics, interactive collectibles, and exclusive content from season two.

By tapping once on individual photos, fans can discover tags, which act as portals to different worlds and collectibles. The experience takes advantage of Instagram’s new HD upload standard, with every level, image and video in beautiful 1080p HD quality.

• Experience spans over 80 different Instagram accounts
• 11 planets to explore (eight at launch, three to be revealed during season two)
• 1000+ high resolution images
• Eight mini-comics
• Interactive collectibles with 18 different video outcomes

Five minutes in, and it’s already better than other Rick and Morty games like this one and this one, but that isn’t saying a lot. Rick and Morty season two premiers this Sunday Night @ 11:30 pm ET/PT only on Adult Swim, and you can check out our trailer breakdown which will give you sneak peeks into the next couple of episodes.

Watch this helpful walkthrough and check out @RickandMortyRickstaverse on Instagram. http://Instagram.com/rickandmortyrickstaverse