‘Brick Bowl’ Turns Super Bowl Commercials into LEGO Video

Recreating the Super Bowl with LEGOs? Impressive, but where’s the creativity? Recreating the Super Bowl commercials with LEGOs? Now that’s a feat worth seeing.

From the folks at animation studio A+C, “Brick Bowl” began production just after the big game ended (3am UK time) and took only 36 hours to complete. Director Dan Richards and his team slaved away the entire time to meet their schedule, and the result was three-and-a-half minutes of pure LEGO gold.

The story follows Super Bowl-watching Hank as he gets sucked into his TV during a commercial break, and leads to him appearing in familiar ads for Bud Light, Snickers, and even the Katy Perry halftime show.

The hardest part? Finding a way to connect all the commercials. “That held up the whole production,” Richards told WIRED.co.uk. “The writing and storyboarding team were under pressure from the start, with a whole crew waiting to build, animate, and complete post-production.” And I thought I worked under strict deadlines.

When producing stop-motion animation, two to ten seconds of footage per day is a common goal. With “Brick Bowl,” the production time was slashed, and none of the quality was sacrificed. In fact, the detail is absolutely stunning, especially considering the circumstances.

“The model makers are normally provided with detailed drawings, including measurements, reference imagery, and completed story boards. But during “Brick Bowl,” all they were given were printed screen grabs from the commercials and story boards on the back of pizza boxes,” Richards said.

Further complicating things, the voice actor recording took place via Skype, and the production team even blew the electrics in one of their two studios in the middle of the night. They still managed to stay on schedule.

“Brick Bowl” would be impressive even without the background knowledge, but with it, the viewing experience becomes that much more astounding, entertaining, and enjoyable. See for yourself.

[via Wired.co.uk]