Ratings Are In: American Dad’s viewership is HALF of what it was last season

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With no decent lead-ins other than reruns of The Simpsons and Family Guy, the season eleven premier of American Dad couldn’t quite grasp the sort of numbers that the season 10 premier had a year ago even with star power like Kim Kardashian as a guest. According to Deadline.com:

The 9 PM (1.3/4) and 9:30 PM (1.3/3) episodes of the Seth MacFarlane co-created animated series were down 38% from the half hour Season 10 debut on September 29 last year at 9:30 PM. That AD got a 2.1/5 rating in the key demo as well as 4.32 million viewers. Last night’s episode had 2.62 million and 2.63 million viewers respectively

Not a great way to kick off the season with roughly HALF of the viewership showing up for this season’s premier, however with the season eleven finale happening this weekend on FOX, it will be interesting to see if viewership goes up as a sort of good bye to the series on FOX before it premiers on TBS. Check your local listings.