RATINGS ARE IN: CARTOON NETWORK/ADULT SWIM MAY 2012
Turner Broadcasting recently sent out a press release touting its ratings for Adult Swim and Cartoon Network and rightfully so. It continues to amaze me that reruns of American Dad, Robot Chicken, and Family Guy get the late night ratings that they do and Regular Show is the number one telecast in its time slot. After the jump check out the numbers and see for yourself!
Adult Swim
Across the second week of May 2012, Adult Swim ranked as basic cable’s #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-34 & 18-24. The network also ranked #3 among basic cable networks for the week (behind sister networks TNT & TBS) in Prime Time for delivery of adults 18-34. Compared to the same week last year, average prime time delivery of adults 18-24 (264,000) improved by 23% and men 18-24 (137,000) by 11%.
Among its original programming, the Adult Swim series Loiter Squad (Sunday, 11:30 p.m.) ranked #1 in its time period among adults & men 18-24.
Adult Swim programming—including Family Guy, Robot Chicken and American Dad—accounted for 20 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 24 of the top 50 among men 18-34.
Cartoon Network
For the first two weeks of May 2012, Cartoon Network has achieved television’s #1 network for weekly delivery of boys 2-11, 6-11 & 9-14 in early prime (7-9 p.m.). Cartoon Network also was the #1 television destination(broadcast & cable) among kids 2-11 and all boys on Tuesday night, and #1 with all boys on Monday night and Thursday night. Both Wednesday and Saturday night scored as the #1 night among boys 6-11 and 2-11.
Original series Regular Show (Monday, 8 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, the #1 telecast of the day among all boy demos, and #1 in its time period among kids 2-11 and 9-14. Adventure Time (Monday, 7:30 p.m.) ranked #1 in its time period among kids 2-11 and all boys, and MAD (Monday, 8:30 p.m.) ranked #1 in its time period among all boys. Tuesday night’s The Amazing World of Gumball (7:30 p.m.) scored as the #1 telecast of the day among boys 6-11 & 2-11, and #1 in its time period among all kids and boys. Wednesday night’s back-to-back episodes of Ninjago (7-8:30 p.m.) also ranked #1 in the time periods among boys 6-11 & 2-11—also among boys 9-14 between 8-8:30 p.m.
Friday night’s presentation of the programming franchise Cartoon Planet (8-9 p.m.) grew all average kids delivery by double digits, ranging between 14% (kids 2-11) and 43% (kids 6-11).
"There are also other characters that come and go (also owned by the Warner Bros. Discovery conglomerate media company)."
Huh. Is that just referring to other characters from the show itself, or is this implying that the new season is going to have cameos from other WBD IPs