Balmain and Space Runners Unveil Multi-World Augmented Reality Show During Metaverse Fashion Week

Space Runners, the innovative fashion commerce platform reimagining the fashion world through the digital landscape, teamed up with the iconic French fashion house, Balmain, to release a revolutionary multi-word experience that harnesses the power of the metaverse. The highly anticipated presentation of the unique digital-physical collaboration debuted in Milan during Metaverse Fashion Week with an augmented reality fashion show that took place in Piazza Duomo on March 31st. The immersive experience could be enjoyed with a smartphone from the Terrazza Duomo 21, which overlooked the iconic square. The storied legacy of the world-famous Unicorn design and the unprecedented technology of the metaverse collided for a once-in-a-lifetime fashion event that celebrates all the ways in which fashion is changing, merging the realms of uber-futuristic fashion with the interoperability of digital-physical crossovers. 

This groundbreaking partnership brings together Space Runner’s immersive digital fashion platform experience and Balmain’s timeless and iconic designs to create a truly dynamic experience that transcends all traditional fashion shows. The unique augmented reality NFT presentation showcased the coveted collaboration between Balmain and Space Runners, which featured a collection of timeless, metaverse-ready digital wearable Unicorns inspired by a mix of myths, energizing waves of youth culture, and the powerful forces of the metaverse. Bridging the gap between fashion and digital realms, Space Runner’s is experimenting with new ways to involve first-time users in Web3 through a “reverse mint” process. 

Fashion and crypto fans were able to purchase the Unicorn sneakers paired with their digital collectibles from the Balmain website, which were available in a variety of modern and classic designs, styles, and colorways. The digital collectible offers a variety of other exciting benefits, such as early access to future Balmain drops, digital wearables for games and metaverses, exclusive physical accessories and much more to come. The unique digital-physical fashion collaboration elevates the Unicorn to a truly unique position, one more exclusive and rare than any other, the perfect item for the fashion and crypto enthusiast or collector alike.

With only 130 pairs available worldwide, The Balmain x Space Runners Unicorn Collection is already sold out on Balmain’s official website. The price of each Unicorn Bundle ranged between $1595 and $2095 and could be paid in ETH or Credit/Debit card.