TJ Miller And Jon Heder Co-Headline Web3 Animated Workplace Comedy

Toonstar today announced the upcoming release of its fourth original interactive series in Web3, “FORTUN3,” starring T.J. Miller (“Silicon Valley”). Miller is set to portray a character inspired by Sam Bankman-Fried in this dysfunctional social comedy loosely based on the implosion of FTX. Jon Heder (“Napoleon Dynamite”), partner at Verified Labs, also joins the cast with Amber Rose as a recurring guest star. In an industry first, Toonstar will also release an A.I.-powered companion game in which players develop their characters through a series of life decisions and moral dilemmas in a Sims meets “The Game of Life” format.

Founded by John Attanasio and Luisa Huang, veterans of DreamWorks, Disney, and Warner Bros., Toonstar has incorporated community-driven storytelling elements in each of its Web3 series to date, including “The Gimmicks,” “House of Chico,” and “Space Junk.” In “FORTUN3,” they take this collaborative storytelling model to a new level.

With each episode, the advancing storyline will influence corresponding chapters of the companion game. A.I. will power the development of original characters and shareable digital comic books based on token holders’ gameplay. Players will also have the opportunity for their characters to be picked up for a role in the animated series.

Toonstar founders, along with Miller and Heder, will discuss the evolution and growing importance of audience participation in content development during their Comic-Con panel, “Audience is King,” on Friday, July 21^st, at 1:45pm PT in Ballroom 20.

FORTUN3, the animated series and companion game of the same name, will be released in Q4 of this year.