SETH MacFARLANE’S FUZZY DOOR LAUNCHES TECHNOLOGY DIVISION, FUZZY DOOR TECH, TAPPING FAITH SEDLIN AS PRESIDENT

Fuzzy Door, the powerhouse production company run by Seth MacFarlane and President Erica Huggins, has hired former Siri CMO Faith Sedlin as President of their innovative new technology division, Fuzzy Door Tech.

Sedlin brings over 25 years of experience building and launching numerous globally successful organizations in the consumer technology sector. At Siri, she led the definition and launch of the virtual assistant leading to the successful acquisition by Apple. Sedlin began her career as the first product manager of eBay prior to co-founding Oodle, the pioneer of social classifieds purchased by QVC. Her efforts as co-founder and CMO grew the company from its infancy to a profitable company of 15 million users. As CMO of Redbubble, the world’s largest artist marketplace for print-on-demand products, she scaled marketing leading up to the company’s successful IPO and led artist operations, growing the base from 50K to 400K globally. Sedlin is also active in global community lending; she served as CMO of the non-profit Kiva and currently sits on the Board of Solo Funds, a leading community finance platform.

As President of Fuzzy Door Tech, Sedlin will oversee all areas of technology development and operations including the expansion of Fuzzy Door Tech’s flagship AR production visualization tool ViewScreen™, which was transformative during the production and editing process of Fuzzy Door’s “The Orville: New Horizons” and the upcoming “Ted” television series. At the request of MacFarlane, ViewScreen™ was created by visual effects supervisor, Brandon Fayette and software developer, Gene Reddick. They worked tirelessly to create a tool that allows filmmakers to visualize and animate virtual assets in real-time, which has now completely transformed MacFarlane’s entire production and post-production process. Especially on “Ted” the television series, as it was the first show to film an animated lead character in real-time. Fuzzy Door Tech is at the forefront of launching additional innovative visualization tools that will play a vital role in positively influencing the trajectory of filmmaking.

“ViewScreen™ has been a game-changer for me, both on set and in post on “The Orville” and “Ted.” I’m thrilled Faith recognizes ViewScreen’s potential and will lead the Fuzzy Door Tech team in introducing and marketing Brandon and Gene’s revolutionary technology to all filmmakers. Under Faith’s leadership, this division has a lot of potential and it is something that I am very excited about,” said MacFarlane.

Huggins added, “Faith not only understands the intricacies of technology development, but she knows how to build a business that can make a significant impact. Technology is advancing every aspect of the entertainment business, so being at the forefront of this change with Faith and Seth is exhilarating.”

“When I first saw ViewScreen™, I was thrilled by its ability to empower creators both big and small. I’m looking forward to building out this new division and leading Fuzzy Door Tech as we pioneer a new frontier in storytelling,” said Sedlin.

Dedicated to producing entertainment that shapes the social conversation in popular culture, science, music, and politics, Fuzzy Door taps into universal themes that connect with global audiences through the lens of individual experiences. These comedies, dramas, and documentaries reflect the complexities of the world’s stage and capture the spirit of the 21st Century. MacFarlane and Fuzzy Door’s President, Erica Huggins, have transformed the company into a production powerhouse partnering and fostering relationships with the industry’s leading talent to bring meaningful stories to life. The company’s television production slate includes the Emmy-nominated Hulu space adventure series, “The Orville,” as well as the Emmy award-winning animated series, “Family Guy,” and the fan-favorite series, “American Dad!,” which premiered its 400th and 300th milestone episodes, respectively. In 2020, the company signed a multi-year, $200 million TV deal with Universal Studio Group, which has the company expanding the iconic TED franchise into a television series for Peacock. The company is also producing TV adaptations of the celebrated novel “All Our Wrong Todays” and the dystopian sci-fi short film “Skywatch.” Most recently, Fuzzy Door secured the rights to the highly coveted “The Shrouded College,” the seven-book graphic novel series from Charles Soule and Will Sliney. Simultaneously advancing in the motion picture space, Fuzzy Door is producing a reimagined modern version of the “Revenge of the Nerds” franchise with the Lucas Bros. for 20^th Century Studios, and a remake of “The Naked Gun” for Paramount Pictures.