Is Gumby Coming To Animation Domination? FOX Acquires Franchise Taking Us One Step Closer

FOX Entertainment has acquired the iconic animated character Gumby, and all his friends, from the estate of Joseph Clokey, son of creator Art Clokey. The acquisition expands on FOX Entertainment’s long-term strategy of building a select, curated and culturally compelling library of owned content and intellectual property to showcase across its linear, AVOD, blockchain-based and other platforms.

FOX Entertainment has obtained all rights to the popular franchise, including film, television and streaming, consumer products, licensing, publishing and all other categories.  In addition, FOX has acquired the full library of Gumby animated series, specials, movies and content, which will expand Tubi’s current offerings of the franchise.  This classic and well-known IP complements other recent FOX Entertainment acquisitions and FOX partnerships, including Tubi, Bento Box Entertainment, Studio Ramsay Global, TMZ, MarVista Entertainment and start-up company Blockchain Creative Labs, as well as FOX Alternative Entertainment and the newly formed FOX Entertainment Studios.

Internal teams are already hard at work both showcasing the classic Gumby series on Tubi and reimagining this beloved franchise for broadcast, streaming and beyond. New animated series, live-action original content, NFTs, consumer products, licensing, publishing and more to follow.

Our Take

What the hell is a live-action Gumby series? And can an animated Gumby reinvent itself for a modern primetime audience alongside franchises like Family Guy and The Simpsons? A new stop-motion primetime series would be a breath of fresh air on a FOX animation lineup that largely has the same aesthetic.