”Dora the Explorer” spin-off announced for prime-time debut…why?

“Dora and Friends: Into the City!” is an upcoming spin-off series of the popular Dora the Explorer Nickelodeon series, and while the series will pretty much be airing during the day-time, Nick decided to be brave and do a prime-time premier of the series on August 18th @ 8 pm ET. According to a press release:

“Dora and Friends: Into the City! expands on Dora’s legacy of being a compassionate leader, friend and role model, in a setting where she can have dynamic peer relationships and experience the world around her in new and exciting ways,” said Teri Weiss, Executive Vice President, Nickelodeon Preschool.  “Preschoolers will explore with their favorite pal Dora and her friends while developing interpersonal skills and a sense of community that will help them navigate new social situations like starting school and making friends.  And, of course, learn Spanish along the way.”

Doesn’t that sound like something? No?? Ok, good. Yea, I have no idea why Nick is doing this on prime-time. However, I do think it’s hysterical that we are getting more lead-time on this show than what we got with Korra which was a whole seven days. To be honest, I’m wondering if Nick even cares about it’s older-skewing audience anymore.