Watch how the ‘Rick and Morty’ billboard was made for Sunset Blvd, CA

 

rickandmortybillboard

A week or so ago we told you guys about all of the awesome marketing efforts that Adult Swim has put forth in promotion of their all-new series Rick and Morty which aired its pilot episode last week and was critically well-received.

Wanna see how the pros helped make that campaign? Welp, Adult Swim uploaded this video showing how a warehouse team assembled the Rick and Morty bill board and you can watch it here. What I thought was comical was that there was NO ONE at the start of the video helping out the guy with welding together the structure that would eventually hold the billboard, but EVERYONE and their brother came to help out with the ship. Also, I wonder how many man-hours were allocated for people to take pictures of the props and what not.

Rick and Morty is all-new tonight on Adult Swim @ 10:30 pm EST, check your local listings!