I’m slowly loving this idea.
For those still fawning over wanting the Szechuan sauce to come back to McDonald’s, maybe FYE can help in fanning your fandom for Rick and Morty-inspired cereal and treats. Welp, launching this August, FYE.com and your nearest FYE store want to help you out in any way they can.
This first launch is an exclusive cereal called “Strawberry Smiggles” inspired by the Rick and Morty episode entitled “Rixty Minutes”. We will also be getting character-specific chocolate bars and gummy products coming to FYE stores in the fall.
Pre-orders will be taken in all stores and at the FYE pop-up location at San Diego Comic Con starting on Wednesday, July 19th. Fans of the series will be able to take their photo with an oversized cereal box at the FYE pop-up at Horton Plaza in San Diego as part of FYE’s activation for SDCC.
Rick and Morty is the critically-acclaimed, half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, grand-daughter Summer, and grand-son Morty into intergalactic escapades. Can the family survive Rick’s insanity and all the chaos the universe throws at them?
Rick & Morty season 3 premieres July 30th at 11:30pm ET/PT on Adult Swim.