Seth MacFarlane to Match ‘Reading Rainbow’ Kickstarter Donations

Creator, writer, actor, award-show host, director… philanthropist? Seth MacFarlane can be anything.

The Family Guy mastermind announced Friday he will be making an enormous contribution to LeVar Burton’s Kickstarter revival of the former hit PBS children’s show Reading Rainbow by matching each new donation.

The campaign began with a goal of $1 million to launch an online version of the series. After easily raising that amount, the RR Team set its sights on $5 million, enough to bring the service to mobile phones, Android, game consoles like Xbox and PlayStation, and set-top boxes like AppleTV and ROKU. In addition, meeting the original goal means Reading Rainbow can be brought to over 1,500 classrooms free of charge, and 7,500 with the new goal amount.

As the donations approached the $4 million mark, MacFarlane announced that he would match every dollar donated past that milestone, up to $1 million total.

The organizers of this effort really went all-out, currently offering a number of rewards to its benefactors of various amounts. From a plethora of Reading Rainbow swag; to LeVar-related perks like autographed photos or a private dinner with the man himself, to School donations and Star Trek merch, there’s bound to be something to entice everyone.

The Kickstarter pledge drive ends Wednesday, July 2 at 3pm EST, and as of the posting of this article, donations are just over $4.5 million. Act now for a chance to help out. You’ll get that warm & fuzzy feeling deep inside without having to eat a huge ball of fresh drier lint.