SNKR, Inc Announces New Animated Series

Here’s what we know now.

A media company promoting sneaker culture called SNKR, Inc has an app available now on Apple TV, Amazon Fire, iOS and Android and with an app comes original content. Examples of this will eventually include The Come Up an animated series about luminaries in the sneaker world.

Our Take

No word yet as to when The Come Up will stream, but Nike pays $110 million a year to Michael Jordan for the Air Jordan sneaker brands and the company’s revenues were $2.6 billion, so yea, there’s definitely a market for sneaker culture.

[h/t: Deadline]