Remember this crazy shit?
Before the Boston bombing, the most recent example of any sort of terrorism in the same town as my Celtics play was actually produced by a marketing company that was trying to work up interest for the Aqua Teen Hunger Force movie. Hard to believe it has been 10 years since this event shut down Boston for fears of terrorism, but thanks to this Reddit AMA featuring Sam Ewen who runs the company that actually put together that aforementioned campaign, we got a whole bunch of cool back story as well as what came from the publicity surrounding that fabled day:
How the guys found out that their signs were being treated as bombs:
On whether or not Sam thinks this marketing ploy was a bit too irresponsible:
Irresponsible? In hindsight yes, it could have been done differently, but I do believe the reaction was far greater than the intent. Who would put a bomb up, with flashing lights, and a character giving the finger?
On the selection of the different locales of where the signs were put: