Cartoon Network UK Launches an Ice Bear Truck Popup.
Who wants cocoa & coffee from a bear truck?
Cartoon Network’s UK branch, is going all-out in terms of promotional material for We Bare Bears as new episodes of the show have already begun to air this month in January and as part of the promotion, CN is hitting the road on a polar bear-shaped truck named after one of the 3 protagonists, Ice Bear, to hand out free drinks to kids and their families. Hot drinks will include coffee & hot chocolate to fans across UK locations such as London, Birmingham, Glasgow, and Manchester.
In addition to free drinks, families will also have the opportunity to take a selfie with the show’s characters. We Bare Bears follows three hipster bear brothers as they attempt to fit into human society in an effort to be “internet famous.”
Our Take
This seems like a great way to get kids & families into the show on CN’s part while giving people much-needed warmth in the form of free coffee & cocoa for the winter like an opposite-version of an ice cream truck. I give props to ya CN for giving back to your UK community.
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