Brooklyn Brewery Teams Up with ReedPOP to Create Official NYCC Beer

nycc-beer-defender

Anyone who has seen me in action at New York Comic-Con knows that I always have two accessories: a recorder in one hand and a beer in the other.

Looks like I’ll have another brand option for this year’s NYCC, as ReedPOP and the Brooklyn Brewery have joined forces to create the 2015 Brooklyn Defender IPA. The new brew will be the Official Beer of New York Super Week and New York Comic-Con, and will be sold in New York, New Jersey, and Connecticut next month, with a national distribution in 20 other states later in the year and in 2016. This is the fourth installment of the Brooklyn Defender – the beer’s official sponsor – who was created by renowned artist Khary Randloph. Here’s a bit about it, straight from the press release

“This year’s Brooklyn Defender is a bright, juicy IPA with a reddish twist from a dash of roasted malt and matched the flavor packed by Randolph’s exquisite design,” Garrett Oliver, Brewmaster of Brooklyn Brewery explains. “We have been working with New York Comic Con for four years now and are really excited for the rest of the country to finally be able to experience the new Brooklyn Defender and its unique taste and look!”

“The new Brooklyn Defender is the modern Brooklyn hero, saving many from dangerously bland nights,” explains Randolph. “He embodies Brooklyn and the Ft. Greene/Clinton Hills neighborhoods – reflecting the sports and hip hop cultures that are prevalent there. The Brooklyn Defender uses his athleticism and artistic prowess to defend beer and all those who stand behind it!”

“With New York celebrating the 10th Edition of New York Comic Con, the Brooklyn Defender beer and superhero is the ideal way to kick off New York Super Week,” said Lance Fensterman, Global Senior Vice President of ReedPOP. “Brooklyn Brewery’s creation and Khary’s depiction of the modern day Brooklyn superhero brings beer and comics together perfectly and embodies what New York Super Week and New York Comic Con are meant to be.”

The Brooklyn Defender will protect New York from boring beverages at their release party at the Brooklyn Brewery on Wednesday, September 9 from 7:30 PM – 10:30 PM. For more information and to RSVP visit NewYorkComicCon.com/Defender.